Media Kit

Find the complete media kit here.

Hybrid Moms are the most influential demographic for marketers, representing 2 trillion in annual US spending. With most purchase decisions being driven by women and 40% of businesses being owned by women, there’s no question that the mom market is a powerful one. And now, you have a way to reach her directly. Want to know more? We don’t blame you…

The Hybrid Mom experience consists of:
   • Daily content including featured articles to enrich work, family, personal and
      social lives
   • Blogs and interactive forums written and hosted by parenting and industry
      experts
   • Robust community connecting Hybrid Moms with one another
   • Marketplace to sell or buy Hybrid Mom products and services
   • Weekly Newsletter highlighting inspiring articles, not-to-miss-tips and special
      opportunities

Our Audience
   • 77% Young
   • 47% Affluent
   • 53% Families with younger children
   • 77% Educated
   • 76% Working
   • 99.5% Female
   • .5% Male

Vertical Channels
Depending on how you want to customize your advertising, Hybrid Mom has 6 different channels for you to choose from: Marketplace, Community, Work & Business, Life & Style, Family & Parenting and Blog. Choose one to advertise in or choose them all.

Research Board
The Hybrid Mom Research Board is an insightful and unique tool that unearths critical details about the influential mom demographic. The board helps discover what moms today are thinking, feeling, doing, enjoying, disliking, working on, communicating and most importantly, purchasing.

Invaluable to potential advertisers, our board results help indicate how to best target today’s mom; what motivates them to pay attention to and ultimately to purchase, as well as an opportunity to test products and/or services on a valuable niche audience.

To find out more about our Hybrid Mom Research Board, test ideas or to purchase results, please contact research@hybridmom.com.

Website Advertising
    • Leaderboard: 728x90
    • Skyscraper: 160x600
    • Rectangle: 300x250
    • Small Rectangle: 180x150

Online Category Sponsorship
   • Sponsor Hyperlink
   • Large Rectangle: 300x250
   • Medium Rectangle: 300x100
   • Small Rectangle: 180x150

Newsletter Advertising
Hybrid Mom has three different types of newsletters for our highly engaged, opt-in audience: the Hybrid Mom Weekly (frequency: Wednesdays), Friday Giveaway (frequency: bi-monthly) and Small Business (frequency: monthly). Advertising is available in a 728x90, 300x250 or full direct email.

Social Media Packages
Facebook, Twitter

Ad Unit Information

2011 Editorial Content
Spring: Mothers Day, Cash for Your Company, Creating Memories, Why Didn't I Think of That?

Summer: Part-Time, Start-up Fever, Barbeque 101, Summer Sanity

Fall: Worth it, Self-employed, Tech Trends, How Successful is Your Social Media?

Winter Holiday: Company Makeover Contest, Top Hybrid 100, Family traditions, How to Worry Less

*For all advertising inquiries please contact Stacy Duffy, EVP, at duffy@hybridmom.com or (917) 328-4332.

Find the complete media kit here.
 

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