Media Kit

Click here to view our 2011 Media Kit

Hybrid Moms are the most influential demographic for marketers, representing 2 trillion in annual US spending. With most purchase decisions being driven by women and 40% of businesses being owned by women, there’s no question that the mom market is a powerful one. And now, you have a way to reach her directly. Want to know more? We don’t blame you…

The Hybrid Mom experience consists of:
      • Daily content including featured articles to enrich work, family, personal and         social lives
      • Blogs and interactive forums written and hosted by parenting and industry           experts
      • Robust community connecting Hybrid Moms with one another
      • Marketplace to sell or buy Hybrid Mom products and services
      • Weekly Newsletter highlighting inspiring articles, not-to-miss-tips and special         opportunities

Our audience
      • 77% Young
      • 47% Affluent
      • 53% Families with younger children
      • 77% Educated
      • 76% Working
      • 99.5% Female
      • .5% Male

Vertical Channels
Depending on how you want to customize your advertising, Hybrid Mom has 6 different channels for you to choose from: Marketplace, Community, Work & Business, Life & Style, Family & Parenting and Blog. Choose one to advertise in or choose them all.

Research Board
The Hybrid Mom Research Board is an insightful and unique tool that unearths critical details about the influential mom demographic. The board helps discover what moms today are thinking, feeling, doing, enjoying, disliking, working on, communicating and most importantly, purchasing.

Invaluable to potential advertisers, our board results help indicate how to best target today’s mom; what motivates them to pay attention to and ultimately to purchase, as well as an opportunity to test products and/or services on a valuable niche audience.

To find out more about our Hybrid Mom Research Board, test ideas or to purchase results, please contact research@hybridmom.com.

Advertising
Website Advertising
      • Leaderboard: 728x90
      • Skyscraper: 160x600
      • Rectangle: 300x250
      • Small Rectangle: 180x150
Category Sponsorship
      • Sponsor Hyperlink
      • Large Rectangle: 300x250
      • Medium Rectangle: 300x100
      • Small Rectangle: 180x150
Newsletter Advertising
Hybrid Mom has three different types of newsletters for our highly engaged,   opt-in audience: the Hybrid Mom Weekly (frequency: Wednesdays), Friday Giveaway (frequency: bi-monthly) and Small Business (frequency: monthly). Advertising is available in a 728x90, 300x250 or full direct email.
Social Media Packages – Facebook, Twitter

Ad Unit Specifications

2011 Editorial Content
New Years
•    Top 10 Hybrid Moms: Up and coming women that you may not know about but should
•    Stay Organized: The busy moms guide to staying clutter free
•    On the Cheap: How to start an online business with no money
•    Clean Slate: 50 Life Improving New Year Resolutions
Valentine’s Day
•    Feeling the Love: Celebrating women in business that give back
•    Fanning the Flames:  Are your kids killing your relationship? 4 proven ways to bring it roaring back to life
•    Guilty Pleasures: 25 favorite chocolate desserts
•    Secrets of Highly Productive Moms: The tools and tricks used by that special breed of entrepreneurs who make the rest of us wonder: How can one person possibly get so much done?
Spring
•    Mother’s Day: Our 2nd annual head-to-toe makeover contest
•    Cash for Your Company: 10 resources you haven't thought of to finance your new business
•    Creating Memories: Magical birthday parties on the cheap
•    Why Didn’t I Think of That? Clever inventions we love
Summer
•    Part-Time: Top 15 best opportunities to work from home
•    Start-up Fever: Mom entrepreneurs who have transformed their passions into thriving new businesses—and what you can learn from them.
•    Barbeque 101: 12 Top Entertaining Questions, Answered
•    Summer Sanity: Tips and tools to balance work and play
Fall
•    Worth it: 50 Indispensable Websites for Business Owners
•    Self-employed: Nine steps to freelancing success
•    Tech Trends: The latest for your home and office
•    How Successful is Your Social Media?  Know if your plan is working or backfiring
Winter Holiday
•    Company Makeover Contest:  Our team of experts will get your business on track for the new year
•    Top Hybrid 100: Celebrating the most memorable products and the women behind them
•    Family traditions: The modern moms guide to holiday cooking and entertaining
•    How to Worry Less: To calm 6 of the most common fears, use these strategies.

For all advertising inquiries please contact Stacy Duffy, EVP, at duffy@hybridmom.com (917) 328-4332

Find the complete media kit here.
 

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