4 Tips to Create a Positive Emotional Association with Your Brand

Branding: a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products and/or services. (BNET.com)

Human beings tend to assess whether or not we like or dislike something within two to three seconds, which makes it a very short window of time allotted for someone or something to create a positive, emotional association within us.  So, how does this tie in with you, the mom entrepreneur?  Whether you know it or not, as an entrepreneur, you have a brand.   An entrepreneur who knows her unique brand and uses it to her advantage is often the one who is more successful.

Here are four tips to help you stand above the crowd and position yourself as a polished professional:

Assess your personal values, strengths, and “personal trademarks”.  It is always good to build upon your personal and professional strengths, as well as what makes you unique.  All of these components must build upon your image of being a polished professional.

Take note of how your vendors, employees, and colleagues respond to you.  If you notice a pattern in how others interact with you, chances are it is because of some action, activity or thought pattern that you are broadcasting.

Build your “attention to detail” muscle.  Many times, taking another look at an email, editing a document, or double-checking your calendar is the fine line between being perceived as someone who is on top of things and someone who is too lazy to care.

Lastly, it is of utmost importance that others associate a positive emotion or thought with your professional brand.  What do you want others to think of when they think of you and your performance as an entrepreneur?  Do not leave this to chance!  Be strategic and purposeful when deciding on how you want to be received in the professional world.  Think of three or four keywords that describe the impression that you want to leave in the minds of those that interact with you on a professional basis.  If you're having trouble coming up with keywords, think of your personal values and what is important to you.  Then, think of at least two to three things that you can implement on a daily basis that embody the keywords that you selected.

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Dawn Yerger, MSW is the president and CEO of DiamondMind Coaching & Consulting. She resides in Northwest Indiana with her daughter Khailah. She can be reached at dawn@polishyourdiamond.com

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