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Small Business

Meet the Woman Behind AmeriBag, Margery Gaffin!

AmeriBag was created to expand on my husband Irwin Gaffin’s leather designs. The Healthy Back Bag®  was inspired by my back issues. I had a serious back injury from a roller skating accident, which made me extremely conscientious of taking care of myself.

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Building A Business Buddy System

Bartering Your Way To Business Success
Christie Glascoe Crowder

Remember when you were a kid and you had the "buddy system?" It's when you went on a school field trip and you were paired up with another kid to be your "buddy." You were responsible for that person and they were responsible for you. Now that you're all grown up and a business owner, there are countless services that you need to keep things humming along. With the economy being currently what it is, it's hard for established entrepreneurs (let alone start-ups) to keep cash-flow coming in. In these times, you could really use a "business buddy."

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Meet the Woman behind Puppy and Bean, Laurel Krueger!

Puppy & Bean is a children’s t-shirt company, focused primarily on babies and toddlers.  Our mission is to design products that bring levity to the demanding, but rewarding, job of parenting.

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5 Business Trends That You Need to Know About

Slow business conditions mean that there are many opportunities for scrappy businesses to take the lead. Here are five business trends that companies are using to find their way in the new economy.

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5 {FREE} Necessities for Your 2011 Marketing Plan

Are you a new business owner who is looking to increase your marketing efforts for 2011, but don’t have a large budget to do so with? Has your traditional marketing budget taken a hit because of the economy? Here are five things that you shouldn’t overlook when writing your marketing plan for 2011. And, they’re free!

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How To Go Into Business With a Friend—And Remain Friends

Maureen Dempsey

This business owner’s partners are her best friend and husband. Joyce Shulman of Macaroni Kid reveals the secrets to keeping your business in check without ruining your relationships.

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Why Your Social Media Package Needs Music

Nicole Donnelly

So you think you have it all, the Twitter page, the Facebook, the LinkedIn even. You’ve got a blog pumping out the fresh content daily, you know what, you even know how to use stations on Hootsuite or Tweetdeck to listen in on conversations your customers are having. But here is one thing you might be missing: that sweet, sweet music.

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What Do You Need From a PR Agency?

Stacey Johnes and Regina Novickis

When it comes time to hire a PR agency, how do you decide with which one to work?  Why it may be important to look beyond someone’s Rolodex to find the best fit for you.

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How to Use the Four Big Social Media Sites to Market your Business

Demetra Navab Taleghani

If you’re a small business owner with very little time on your hands, the thought of dipping your toe into the fast-paced pool of social media can be daunting.  Here’s a general roadmap for getting connected via the four most popular social networks, and why you’ll be glad you took the plunge.

 

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Are Your Employees Putting you at Risk?

Courtney Briggs

Growing your business and your staff might sound like a great sign for your business. But with each new employee comes a multitude of responsibilities that put you and your business at risk. Suddenly you have to learn about and deal with FICA, FUTA, SUTA, Worker’s Compensation, employee handbooks, Fair Labor Standards Act, Equal Employment Opportunity, and employee benefits, just to name a few.

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