Powerful brands – we experience them every day. Whether picking up a latte at Starbucks or surfing the Internet via Google on your iPad, each of these corporate brands evokes images in our heads and generates feelings based on what they mean to us. But few people understand the power of personal brands and how and why they drive career success.
Forget trying to fake your face. You can’t do it. Not according to Dr. Paul Ekman, who has been studying facial expressions for more than forty years among cultures all over the world. (You may have seen the TV series Lie to Me, which is based on his work.) Facial expressions are created with more than 52 facial muscles; these morph into more than 5,000 expressions that signal others about what’s going on inside your mind.
Making predictions is tough, it’s never my style to say that something is going to be the next must-do or must-have, but as far as marketing is concerned, I’d say that the following trends are a sure bet for 2012.
Imagine a device that’s with potential, existing and past customers all the time. Recent reports indicate that a large number of the population checks their device before they go to bed and when they wake up in the morning. It sleeps next to them, goes to the bathroom with them, to work and play. It’s the phone of course.
I recently noticed a disturbing trend. I found myself sitting at home in the middle of the day waiting, just waiting. I waited for the buzzer to go off on the dryer. I waited for the mail to come. I waited for 3 o’clock to pick the kids. I waited for my husband to get home from work. I waited for text messages, emails, any contact with the outside world.
You teach your kids the ABC’s. What if you could have your own key to communicating that went beyond the basics?
I give you IAP™.
Busy moms are short on time and long on the list of responsibilities. The IAP™ Formula is a communication process that will help you remove angst from critical conversations and simplify the entire communication process.
Being a Mom, there is nothing that can prepare you for the experience! Having brought up 4 children on my own, I can honestly say success came through one foundation....Confidence.
Traditional wisdom says that you have to show people what’s in it for them if you want them to join your team, support your cause, work long hours or buy your product.
Writer’s block. It can happen to anyone. When you’re trying to create content for your blog it can be extremely frustrating at times. Eventually, your writer’s block will pass. In the mean time here are a few simple strategies to work through writer’s block and get back to being productive.
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Making predictions is tough, it’s never my style to say that something is going to be the next must-do or must-have, but as far as marketing is concerned, I’d say that the following trends are a sure bet for 2012.