Cathy Beggan

Please tell us more about the business and when you started it.

I am a mother of three and long-time advocate of natural remedies. For many years I struggled with getting out of bed in the morning. As I listened to stories from friends and family members, I learned that waking up in the morning was a huge problem for many people, and set out to find a natural and effective solution. My first inspiration was the creation of a proprietary blend of vitamins, herbs and amino acids. I call it my "premium energy blend” that improved my sense of energy and alertness in the morning. My second inspiration was to put those ingredients into a delayed-release tablet, which would allow them to disperse throughout the body at the end of the average person's sleep cycle. Wake Up On Time was created! The product helps you bounce out of bed ready to go. The product makes you feel like you're ready for anything your demanding schedule throws at you. It's like an alarm clock inside of a pill. Now you can wake up ready to go...even before your first cup of coffee.

How do you define Hybrid?

I define hybrid as a combination of a stay-at-home and a working mom.

Tell us how your "What’s Next" moment occurred and what did it mean to you...

I am a single mom and started most days groggy, grumpy and stressed out. I needed more sleep. But between managing the kids and my demanding job I couldn't turn in earlier. Most days I kept hitting the "snooze" button and always running late. Even after three cups of coffee I felt like a zombie! I thought, “too bad there isn't a pill to make mornings easier”. Then it hit me: Maybe I could come up with a pill that had a time-release coating that made me feel refreshed first thing in the morning.

The closest time frame that your 'What’s Next' moment occurred was...?

After subsequent children

What are your biggest challenges?

My biggest challenge is product recognition.

What are your aspirations?

I aspire to have a viable business to support my family.

What are your interests?

I am interested in building my business, natural remedies, exercise and fitness, piano, music and travel.

What inspires you?

I am inspired by my children, creative ideas, great feedback from my customers, kindness from strangers, dinner with close friends, a great movie and the word no!

Feel free to tell us anything else you'd like...

If you are thinking of starting a business, don't wait. Take the first step and don't look back.

On the Net: www.wakeupontime.com

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